Many bridesmaid dress designers think alterations are “just part of the process.” But we discovered it didn’t have to be that way. How? We crafted each of our silhouettes to flatter many different shapes and sizes, then included adjustable details like tie belts and elastic to allow for easy modification. Then we used a wide range of fit models (instead of just one) to put every design to the test. Only the best passed.

Why should a bridesmaid have to make a lifelong commitment to her dress? While we think ours are incredible—and we definitely encourage buying one—we know that sometimes it’s a one-off. If it is, just rent it and return it. Easy.

We make dresses with design integrity. We source premium fabrics and dyes. We use the same factories as the pricier places. But we oversee everything ourselves. And no middleman means no markups. So you get a designer bridesmaid dress at half the price. (And if you choose to rent yours, it’s an even more amazing deal.) It’s just how things should be.

Sometimes things don’t go according to plan. (After outfitting more than 20,000 bridesmaids, believe us, we’ve seen it all.) And if, say, your dress disappears a week before the wedding, since we manufacture everything locally, we can react fast and get you a new dress in no time.